This is what scares me about the Adobe cloud too - the terms right now are quite reasonable, but when Adobe needs to squeeze more money from customers, those renting software will have no choice but to pay out the new rates, whatever they may be. It'll be interesting to see how this plays out, but as a designer I'd be hesitant to recommend signing up to any 'cloud' service like this to a client, because they're then at the mercy of that provider, who may suddenly decide to up rates year after year for the font which is central to their brand. Yes though to be fair most of the older established foundries do not yet offer web fonts.
Most parts of the tech industry already seem to be going the other way. But I wonder how long this X-as-a-Service gold rush to the cloud will last for before decision-makers start openly questioning whether all these mechanics are just a way of grabbing revenue and whether the extra costs they pay are really justified. No doubt they'll be successful anyway, at least for a while, as plenty of places seem happy to jump on the bandwagon at the moment. However, the pricing model they've picked here appears to be aiming for mainstream rather than the kind of exclusive/high-end sites where their extra polish might be in its element and necessary to maintain the look of quality that the site wants to show.
Whitney ssm a webfont free#
Not to belittle all the hard work that no doubt went into these fonts, but at text sizes, on today's screens, on an average quality web site, many visitors aren't simply going to see much difference between a good free font and the most finely-tuned Gotham or Archer, and they're certainly not going to see much difference between a good commercial font from one of the established services that charge significantly less and anything H&FJ offer. It seems particularly odd for a foundry that normally aims at the high end of the market like H&FJ to go down this path. Compare the web font services with licensing fonts for printing or licensing just about any other stock resource for web development, for example.
It is artificial to use a subscription model for something that is basically a one-off resource. I suspect they'll learn better with time, just as other content creation industries have learned or are learning. None of the major foundries are OK with you embedding fonts into web pages
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